What The Knicks Just Told LeBron: Come To New York And Make $1 Billion

What The Knicks Just Told LeBron: Come To New York And Make $1 Billion


The Knicks just finished pitching LeBron James. Their main selling point: You could make a billion dollars playing in New York. You can't earn anything close to that anywhere else.

To make the case, they commissioned a study from marketing consultant Interbrand (See the powerpoint below--hit "full screen" to view.) that says LeBron could earn close to $1 billion over his lifetime in salary and endorsements if he makes Madison Square Garden his permanent home--their high-end estimate sees him earning as much as $2 billion. That outshines the estimated $700 million he’d likely earn in Cleveland, the $690 million in Chicago, and $600 million in Miami.

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